Introduction to the project

Hello reader,

and welcome to our blog! Here you can follow the progress of our brainstroming and analysis towards a hypothetical expansion of Costo to the U.S. market. This project is done for the Global Marketing Management -course at Aalto School of Business.

Some of Costo's signature products, hats.

There has been a lot of discussion globally about environmental issues and economic crisis together with youth unemployment rates. Entrepreneurship and SMEs have been nominated as a potential solution for the latter.

One of the hot topics for companies today is the triple bottom-line, where companies aim to operate in a manner that creates both economic, social and ecological benefits. 

We can also see a change in consumer behavior, with a shift towards more sustainable consumption. Consumption has been identified as one of the top five areas of consumption with most significant impacts on sustainability (Belz and Peattie, 2012).

Costo competes on three main characteristics: quality, style and ecology. The company has managed to expand to Western Europe and Asia, and our question in general, and to you, is: why stop there?

We see that the product is different and the time is right.

We hope you enjoy this adventure for the brand. We highly appreciate all feedback and ideas, so feel free to leave a comment and broaden our horizon!

BR,

Ilona, Sari, Maikki

References:

Belz, F-M., Peattie, K., 2012. Sustainability marketing: a global perspective. Print.